Grupo La Plana drives the 8th edition of the “Quédate” program at the Polytechnic University of Valencia

At Grupo La Plana, we are proud to have led the development of the 8th edition of the Quédate program, an initiative by the Polytechnic University of Valencia that brings together 100 outstanding students, recognized for their academic excellence and transversal skills, with 30 companies committed to young talent.

Over the past few weeks, our team, from both the development and communication areas, has designed and organized various challenges focused on finding innovative solutions for reusing cardboard packaging. This effort reflects our commitment to the circular economy and sustainability, two fundamental pillars of our philosophy.

The students, divided into ten teams, participated in challenges and activities designed under Second Life Packaging Game. Through these dynamics, we challenged them to give a second life to cardboard packaging, promoting reuse and eco-design as key tools for sustainability.

In the final stage of the event, participants presented their projects, showcasing their creativity and vision. Using our cardboard packaging, they designed and developed innovative proposals such as vertical gardens, board games, and ergonomic office kits, among other surprising initiatives.

At Grupo La Plana, we continue to invest in the future of young talent and in solutions that promote a more sustainable world.