November, 8 2022

1st Commercial Convention of Grupo La Plana


 On 8 and 9 November, Grupo La Plana held the first edition of the group’s Commercial Convention at a central hotel in Valencia.


Under the “Stronger together” theme, the event congregated more than 100 attendees, including members and managers of the company’s sales team and its production plants, corporate management and different supervisors from its assembly centres and some of the group’s key departments: marketing, innovation, quality, product development, sustainability, sheeting and commercial administration.


Over the two days, the participants from the different areas outlined the most significant projects undertaken in 2022 and the projects and objectives planned for 2023.

The opening day covered the main areas of action for 2022 and the future core ideas for the main markets where the group operates, the specific products of its different production plants (Packaging Betxí, Packaging Onda, Packaging Igualada, Packaging Cenicero, PLV – Primera Línea Visual and Envases Soler), as well as the most significant challenges in the areas of marketing and product development. During the first day, attendees were also able to take part in networking exercises and enjoy an external lecture from Laura Cantizano, a prestigious executive coach, lecturer and researcher on different issues related to neurosales, team motivation and scientific non-verbal language. The event concluded with a large gala dinner held at the Palacio de las Artes Reina Sofía in Valencia.

During the second day, the company’s internal speakers shared with the attendees the core topics in the present and future in terms of innovation, quality, commercial administration, sheeting and CSR. Once again, the attendees were treated to an external speaker, this time it was mountaineer, lecturer and communicator Araceli Segarra, who shared with those present her reflections in the field of motivation, human nature and managing emotions in complicated situations.


This first edition of the Grupo La Plana Commercial Convention also served to reinforce the message from General Management on growth, expansion and union around the ambitious projects that the group plans to undertake in 2023.