Because Our Products are Exclusive
Because Your Objectives are Ours
Because We Take Care of Everything
Because Our Solutions are the Most Innovative
We design and manufacture publicity supports at the point of sale
Innovative, high-quality and sustainable point-of-sale advertising solutions
We design and manufacture all types of advertising formats for use at the point of sale and marketing materials, both temporary and permanent, made with sustainable materials and the highest quality finishes.
Point-of-sale advertising solutions
Since we were founded more than 15 years ago, the mission of Primera Línea Visual has focused on meeting the needs of all our customers by offering exclusive quality products through rigorous testing and monitoring at all stages of our production processes.
We help our customers to enhance the visibility of their products at the point of sale through multiple display formats, theme materials, specially shaped totems, shelf strips, shelf stoppers, displays, banners, end podiums, etc. We invite you to try our services, we will be very pleased to help you with your particular needs.
Quality Control, from Beginning to End
Quality in our operations is one of the main pillars of our business philosophy, both in the use of top-class materials and in the implementation of specific measures for continuous improvement
We have a highly qualified team of sales representatives, design specialists, industrial engineers, and product development and marketing specialists, who work with the sole objective of offering high added value services, from design to delivery.
• Goods control
• Mini scale models
• Supervision of artwork
• Presence of a technician when dies are set and used
• Sample shown to customer before delivery
Commitment to the environment
NAHYAH GLOSS® is a 100% plant origin laminate that protects the printing on displays. It offers better dynamic properties than plastic coated surfaces, does not generate microplastics and is 100% compostable. Follow this link to see the properties of this product, for which Primera Línea Visual has exclusive distribution rights in Spain.
At Primera Línea Visual, our operations emphasise respect for the planet.
To do this, we implement measures such as the following:
• 100% of our paper and cardboard waste is processed sustainably by authorised managers..
• Our philosophy is aligned with the principles of the Economy for the Common Good, whose values have been actively promoted by Grupo La Plana since 2015.
• We have FSC® Forest Management certification, license FSC-C168440, demonstrating our respect for biodiversity and the welfare of local populations and workers, while ensuring the economic viability of operations.
• We have a “zero dumping” policy
• The plastic we use is recycled.
Consult FSC Certificate
Primera Línea Visual
Some of our Partners and Customers
We work with customers who are leaders in their market segments
Discover our products
Temporary and permanent solutions
Product Decoration and Activation Solutions
We help our customers improve the presentation of their products, developing the communication methods necessary to attract consumer attention through 360o solutions that can incorporate all types of element (vinyl signs, shelf glorifiers, tables, totems, display stands, etc.).
Floor-standing and tabletop solutions made by combining high-quality wood, plastic, plexiglass, cardboard and metal, to enhance product advertising at the point of sale.
Countertop display stands
Our countertop display stands help to make shoppers receptive and drive sales.
They incorporate hooks or other elements to facilitate product rotation,
POP materials and customisable bases to contain other promotional materials (flyers, brochures, etc.)
Exhibition Containers are standard size display stands that enable companies to distribute products through large distribution chains and require a low-level platform for in-store management.
They incorporate packaging and display facilities offering special protection for the items they contain.
Floor-Standing Display Units
Our floor-standing display units take advantage of the whole structure to present key communication and branding messages on specially adapted product shelves, reinforced plinths and other plastic, plexiglass and wood supports.
High-impact elements for street marketing campaigns. We create all types of banners, panels, display cases, decorations and visual displays in the form of columns, arches, goal mouths or tasting tables. We adapt forms and formats to attract the attention of potential purchasers in banners, totems, end podiums, stoppers, etc.
We produce all types of information packs, from simple formats to complex Welcome Packs that include merchandising items and leaflets with all types of protection, such as foam rubber and separators. We use various high-quality materials to create distinctive formats that enhance brand recognition and the user experience.
We offer versatile solutions such as Stand Xela, adaptable to any publicity campaign and completely customised, that help to enhance the presentation of key advertising messages by brands.
At Primera Línea Visual we have the know-how needed to manufacture highly creative and original premium packaging. Our disruptive designs are made using recycled cardboard.
WOW Poly Design
We are specialists in combining materials and are involved in the development of new lines such as Wow Poly Design. This artistic technique has great potential for visual impact.
Modu - Shelf
Patented modular format offering unlimited combinations. Built to bear heavy loads, they allow a 360o view of products, making them an excellent ally for point of sale displays.
Ready To Sell
Quickly and easily assembled patented system.
The Carton Home Line
Our wide range of solutions includes The Carton Home line, a registered brand of Primera Línea Visual.
We love new challenges and we are experts in bringing cardboard to life to meet the communication and sustainability objectives of leading brands.
We have brought all our expertise to The Carton Home to meet the decoration needs of many families by offering creative and innovative ranges with resilient sustainable furniture offering very good value.
Customers have the assistance of our best product marketing and graphic and structural design professionals to develop components and items made of paper and cardboard with high added value.
Trade Marketing Service
Our value proposal includes a comprehensive Trade Advisory Service
Marketing with the support of our professionals.
Needs analysis, setting objectives, customised solutions, advice and monitoring.
Advertising at point of sale
Design and manufacture of POS publicity material, brand reputation, point-of-sale analysis and visual reporting.
Advice on campaign, design, point-of-sale installation, strategy development and event assistant services.
Creativity and design
We create all types of display pieces that will help increase sales and generate unique experiences, ensuring satisfaction at the point of sale.
The work of our graphic and structural design teams allows us to develop creative proposals that are perfectly feasible, in terms of both time and budget, which singles us out from other advertising agencies and manufacturers.
• POS activation
• Graphic design
• Structural design
• 3D design and prototypes
Production and logistics
We have machinery for bonding, back coating and die-cutting processes, for projects ranging from large-scale publicity displays to less complex products such as folders with elastic bands and presentation cases.
The services we offer customers also include storage, picking, installation at the point of sale and national and international distribution.
• Folding and inserting
• Product picking
• Point of sale installation
For commercial information, please fill in the following form
Find out about the latest news from Grupo La Plana
Grupo La Plana has formalised the purchase of 100% of the shares of the company Envases Soler, located in Crevillente, Alicante, and which specialises in the manufacture, design and development of customised cardboard packaging for multiple markets. During the process, Grupo La Plana received ongoing advice from the legal team of the Valencia branch of the Cuatrecasas law firm.